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How AI Photo Distribution Works

Last updated on Jun 12, 2026

Overview

Premagic uses AI-powered facial recognition to automatically identify attendees in event photos and deliver their personalized galleries directly to them.

Instead of manually searching through thousands of event photos, attendees simply register with a selfie. Once event photos are uploaded, Premagic automatically identifies attendees in the photo set and sends them a link to their personalized gallery.

How It Works

The photo distribution process consists of four simple steps:

  1. Attendee registration

  2. Upload a selfie

  3. Photo upload

  4. AI-powered matching and delivery

Step 1: Attendee Registration

Attendees are invited to register through a Premagic registration page or we import the attendee data.

During registration, attendees provide:

  • Name

  • Email address

  • Phone number (optional, depending on event setup)

  • A selfie

The selfie is used solely for photo matching purposes.

Step 2: Upload a Selfie

Once the attendee uploads their selfie, Premagic creates a facial recognition profile that is used to identify them in event photos.

For the best matching results, attendees should upload a clear photo with their face fully visible.

Step 3: Event Photos Are Uploaded

After the event, organizers or photographers upload event photos to Premagic.

Photos can be uploaded through:

  • Premagic Desktop App

  • Google Drive

  • Drop box

We recommend uploading photos while the event is happening. If that is not possible, then soon after the event to maximize attendee engagement while the event experience is still fresh.

Step 4: AI Matches Attendees to Their Photos

Once event photos are uploaded, Premagic scans the images and compares them against the registered selfies.

If a match is found:

  • A personalized gallery is automatically created

  • The attendee receives a notification

  • The attendee can view, download, and share their photos

No manual searching is required.

How Attendees Receive Their Photos

When photos containing an attendee are identified, they may receive:

  • Email notification

  • WhatsApp notification (if enabled for the event)

The notification contains a link to their personalized gallery.

What Is a Personalized Gallery?

A personalized gallery contains only the photos in which the attendee appears.

This allows attendees to quickly access their own photos without searching through the full event gallery.

Attendees can:

  • View photos

  • Download photos

  • Share photos

  • Access their gallery from any device

Why Didn't I Receive a Gallery?

A gallery link is only sent when a photo containing you is found in the uploaded photo set.

If you have not received a gallery, it could mean:

  • There are no photos of you in the uploaded set

  • Event photos have not been uploaded yet

  • Photo processing is still underway

  • You have not completed registration with a selfie

Do Attendees Need to Register Again?

No.

Attendees only need to register once.

After registration, they are automatically enrolled for photo distribution and will be notified whenever matching photos are found.

Best Practices for Event Organizers

To maximize attendee engagement, we recommend:

  • Encouraging attendees to complete registration before the event

  • Uploading photos as soon as possible after the event

  • Uploading the complete photo set rather than selected images

  • Sending reminders to attendees to complete their profile and selfie registration

Best Practice

For the highest engagement, we recommend uploading event photos within 7 days of the event.

Attendees are significantly more likely to view, download, and share their photos while the event experience is still fresh.

Frequently Asked Questions

How long does registration take?

Most attendees complete registration and selfie upload in less than a minute.

Can attendees view all event photos?

This depends on the event configuration. Attendees are directed to their personalized gallery containing only the photos in which they appear.

The organiser has the option to make folders public, which will then show up in the attendee gallery too.

Will attendees receive a gallery if there are no photos of them?

No. Personalized galleries are only generated when matching photos are identified.

Can attendees download their photos?

Yes. Attendees can view and download their matched photos directly from their gallery.

How long are galleries available?

For one year after the event.

Summary

Premagic's AI-powered photo distribution helps attendees receive their event photos automatically without searching through large galleries. By registering with a selfie, attendees can be matched to event photos and receive personalized galleries as soon as photos are uploaded and processed.