Every campaign includes a social share message, the caption that goes out alongside the poster when someone shares it. This article shows you how to edit that caption.
Step 1: Go to Social share message
1. Open your event, go to “Campaigns,” and select the campaign you want to edit (e.g., Attendee).
2. Scroll to the “Social share message” section.
• “AI-written messages” is on by default. When enabled, each attendee gets a unique, personalized caption based on the event URL that is set at the time of setting up the event. Toggle the AI off to set the Manual Captions.
• Click “Add message” to create a new caption, or “Edit message” next to an existing one.
Step 2: Edit the caption
The message editor opens with your caption on the left and a live preview of how it will look on LinkedIn on the right.
• Message: write or edit the caption text.
• Use “+ Event URL” and “@ Company” to insert those details directly into the message.
• If a hashtag appears both in your message text and in the Hashtags field below, you'll see a warning that it will show up twice. Use “Move hashtags to the Hashtags field” to fix this automatically.
• Text before the link: the text that appears just before the event link (e.g., “Register here”). (see “How to Set Up Campaigns”).
• Event URL: this is pulled from the URL set on the poster editor. If it's blank, add it there first (see “How to Set Up Campaigns”).
• Hashtags: add, remove, or accept suggested hashtags for the post.
• Applicable for (required): choose which audience type(s), such as Attendee, this message applies to.
Step 3: Save
3. Check the preview panel to confirm the caption looks right.
4. Click “Save” to apply your changes, or “Delete message” to remove this caption entirely.
Need help? Reach out to your customer success manager or contact support.