Campaigns turn your attendees, speakers, and sponsors into promoters by giving them a personalized poster and caption to share on social media. This article walks you through setting one up.
Step 1: Open your event
1. Go to the “Events” tab in the top navigation bar.
2. Find the event you want to set up a campaign for, and click “View Details." or click on the event.
Step 2: Go to Campaigns
3. In the left-hand menu, click “Campaigns.”
4. Click “Get started” to begin creating your first campaign.
Step 3: Choose a design
Pick a design to start from:
• Start with your own design: build a poster from scratch.
• Preset templates: ready-made designs like “I'm Attending” or “I'm Speaking” that you can customize.
Step 4: Choose who it's for
If you chose “Start with your own design,” you'll be asked who the poster is for. Select a category from the dropdown, such as Attendee, Crew, Host, Organizer, Speaker, Sponsor, Partner, Volunteer, Delegate, or Media.
Step 5: Design your poster
You'll land in the poster editor:
• Upload a background image, or use the preset background.
• Arrange and edit widgets (Avatar, User name, User role, User company) using the Layers panel on the left and the properties panel on the right.
• Set the Event URL before you finish. It's flagged if missing, and it's what allows referral clicks from shared posters to be tracked back to your event.
Step 6: Review and deploy
Back on the Campaigns page, you'll see your new campaign (e.g., “Attendee”) with the creative you just built.
• The creative is flagged “No URL” until the Event URL is added.
• Edit the headline text (e.g., “Let Your Network Know You're Attending!”) using “Edit.”
• Under Social share message, AI-written messages are on by default, generating a unique caption per attendee to reduce duplicates. Turn this off if you'd rather write a single fixed message, and use “Add message” or “Edit message” to manage the text. ( see How to set up Captions)
5. Click “Deploy” to view different Deployment methods
Step 7: Add more campaigns
To set up a campaign for a different category (for example, Speaker or Sponsor), click “Create campaign” again and repeat the steps above.
Need help? Reach out to your customer success manager or contact support