How to deploy your campaign

How to deploy your campaign

Once your campaign is ready, the next step is to deploy it. Deploying means getting your poster in front of your attendees so they can share it on LinkedIn, whatsapp and other platforms. When they share, their network sees your event, and the link in their post brings more people to you.

This guide explains the four deploy options and when to use each one.

How to open the Deploy page

1. Open your event and go to the Campaigns tab.

2. Open the campaign you have finished setting up.

3. Click the Deploy button on the top right right next to the preview link.

You will see the Deploy campaign page with four options.

Option 1: Embed poster widgets on your registration confirmation page

What it does: It adds a poster widget to the page people see right after they register. Attendees can create and share their “I’m attending” poster straight away, while they are most excited. The preview link next to the Deploy button can also be shared directly with your audience. Copy it and send it to anyone who needs to see the campaign.

How it works for your attendee:

1. They see the poster widget on your confirmation page.

2. They click Get Started with LinkedIn.

3. Their name, photo, role and company are filled into the poster from their LinkedIn profile.

4. They review it and share it.

When to use it: Use this if you have a registration or confirmation page where you can add a small piece of code.

How to set it up:

1. On the Deploy page, click Customize & Embed Code.

2. The Embed poster creator page opens. Use the Desktop and Mobile buttons at the top to see how the widget will look on each device.

3. On the right, choose a Widget Style from the drop-down list.

4. Click the blue Widget code button to copy the code.

5. Paste the code on your confirmation page, in the spot where you want the poster box to appear. If you aren’t sure how, send it to your web developer.

Option 2: Set up Email and WhatsApp campaigns

What it does: It sends reminders to people who registered but haven’t shared their poster yet. A friendly nudge by email or WhatsApp often gets more people to share.

When to use it: Use this when you want Premagic to send the reminders for you.

How to set it up:

1. On the Deploy page, click Setup Campaign.

2. The Setup Campaigns page opens. The form is on the left, and a Sample Preview is on the right. The preview shows how your message will look.

3. Under To, choose who the message is for: Attendees, Exhibitors or Speakers.

4. Choose the Email or WhatsApp tab. You can set up both.

5. Fill in your details (see below).

6. Scroll to the bottom of the page and click Raise setup request.
   Our team will then set up the campaign for you.

   

   
   Email campaign

   

The email is fully customizable. You can change:

• Sender name

• Email ID (the address the email is sent from)

• Subject

• Content, including the headline and body

WhatsApp campaign

Click the WhatsApp tab to see a phone preview of the message.

Please note: WhatsApp messages can’t be edited. WhatsApp must approve every change to a message template before it can be used, so the wording stays as shown in the preview. If you need a custom WhatsApp message, click Raise setup request and our team will help you.

What happens after you raise a request

The Raise setup request button is at the very end of the page, just below a short note that explains the email and WhatsApp options above. Once you click it, the Premagic team will contact you to finish the setup.

Option 3: Email campaign template

What it does: It gives you a ready-made email with the poster already inside, so you can send it with your own email tool.

When to use it: Use this if you prefer to send emails yourself, for example with Mailchimp, SendGrid, Constant Contact, Gmail, Outlook or Yahoo.

How to use it:

1. Click Open Template.

2. Choose a layout: Side CTA (button beside the poster) or Classic (button below the poster).

3. Copy the template in the way that suits your email tool:

   • Mailchimp, SendGrid, Constant Contact or similar (recommended): click Copy HTML Code and paste it into your email campaign.

   • Gmail, Outlook or Yahoo: click Copy Preview and paste it straight into your email message. Do not copy the HTML code for these tools.

4. Send the email to your attendees.

   

   Following step: Track ticket sales

What it does: It shows which advocates bring in real ticket sales. You can see who shared the most, who got the most clicks, and whose link led to the most purchases.

When to use it: Use this if you sell tickets on your own website and want to know how much revenue your advocates bring in.

Note: This needs a small change on your website, so you may want to ask your developer. Click Copy setup to copy all the steps as plain text, or Email setup to send them directly.

Step 1: Add the tracking script
Click Copy script and add it to the section of every page on your website.

Step 2: Track purchases
Add the purchase code to your checkout success page, so it runs after someone buys a ticket. Replace the example values with the real order details:

• orderId: your unique order number

• orderCount: how many tickets were bought

• value: the total order amount, without a currency symbol

• currency: the currency code, such as USD, EUR or GBP

Purchases are also sent to Google Analytics as POSTER_CONVERSION events.

Step 3: Check that it works

1. Install the Premagic Widget Test Tool from the Chrome Web Store.

2. Open your website. The extension shows a tick when the script is found.

3. Open any poster share link and make a test purchase.

4. The extension shows the purchase and which advocate it was linked to

Quick Summery

|Need help?

If you get stuck at any step, contact the Premagic support team and we will help you out.